Win the answer, not the click.
Your next customer builds their SOC 2 shortlist inside ChatGPT, Google AI Search, or Copilot before they touch a website or click an ad. When they ask which platform to pick, what it costs, and how Vanta compares to Drata, this directory is one of the sources the answer is assembled from. And the AI answers are only half of it: 15,000+ in-market buyers a month read these pages themselves.
Check it yourself: ask ChatGPT or Copilot βbest SOC 2 software.β The page it pulls from β /software/ β is ours, cited 36,962 times last month.
Here's that answer.
One query, one screenshot: ask ChatGPT βbest SOC 2 softwareβ and this directory is cited three times in a single answer β the independent source it leans on, including on the incumbents' own downsides. That independence is exactly why the citation exists, and why being well-represented in the answer is worth buying. The pattern behind this one answer is the 88,402 software-hub citations the directory earns every month.
Three places your buyer meets us.
The old ad scoreboard counts clicks. Now the deciding moment starts earlier and shows up in more than one place: inside the AI answer, on the pages themselves, and when a buyer asks us directly. Here is each surface, measured.
Two search engines, two independent measurements of the same commercial signal: these pages are already appearing inside AI-generated answers.
Times Google showed a link to this directory inside AI Overviews or AI Mode.
Search Console Β· property impressions
Times Microsoft showed this directory as a cited source inside Copilot or a partner answer.
Bing Webmaster Tools Β· source citations
More than half of those citations are buyers asking which platform to choose, what it costs, how the vendors compare.
Two measurement systems, one signal: this directory is being surfaced inside AI answers. Google Search Console, Generative AI performance (Search) reports property-level link impressions; Bing Webmaster Tools, AI Performance β citation sources: Microsoft Copilots and Partners reports source citations. We show the figures separately and never add them. Microsoft data retrieved 2026-07-22.
The answer is not the only place buyers land. 15,000+ in-market readers a month reach these pages directly, and every sponsored brand-name link into its source-backed profile is tracked, so the monthly report shows which placement sent the reader.
Buyers also come to us directly for a shortlist. Those recommendations are fit-first and never for sale β inclusion in the pool we recommend from rides the free referral agreement, and it is compatible with any tier.
What AI actually cites us for.
Each block below is where the citations concentrate β a set of related pages the answer cites together. This is the map of the demand, not the menu: the units for sale are the segments, listed just below. Every figure is last 30 days of Microsoft Copilot + partners citations, retrieved 2026-07-22.
Software hub & buying guides
The pages AI reaches for when a buyer asks which SOC 2 platform to choose, what they cost, and which fits a startup, fintech, or healthcare team.
Commercial & comparison β buyers building a shortlist
- Software comparison (26 platforms) 36,962
- SOC 2 software (our ranking) 27,310
- Software pricing comparison 9,781
- Best SOC 2 software for startups 4,463
- Compliance tools hub 4,443
Vendor reviews & head-to-head
Named-platform pages β reviews, "X vs Y", alternatives, and pricing β cited when a buyer is weighing specific vendors against each other. The labeled sponsored-alternative placement on these pages is included with Hub share of voice; it is not a separate SKU.
Research & comparison β buyers evaluating named vendors Β· sponsored alternative included with Hub
- Vanta review 5,898
- Vanta vs Drata 1,370
- Drata review 1,049
- Hyperproof review 846
- Scytale review 784
46% of the software queries citing us are buyers actively choosing β ready to buy or shortlisting named vendors β not idle reading.
The segments you can sponsor.
A segment is one buying moment, with its own page and its own stream of buyer questions. Every query below is one we see real people and AI assistants ask β not a hypothetical. Sponsor the moment your sales team already wins: 11 live today. A segment has one sponsored position when one to four platforms qualify, and up to 2 when five or more qualify.
what platforms help track SOC 2 audit progress and deliver actionable insights? Inquire which SOC 2 compliance platforms are the easiest to use and have the best user experience? Inquire which vendors specialize in SaaS with SOC 2 and HIPAA compliance? Inquire we're a fintech doing pci dss and soc 2, what grc platform handles both well Inquire Not sure which is yours? Tell us your ICP and we'll point you to the segments you fit β we don't sell the ones you don't. The list grows every month.
The click you bid on is turning into an answer you can't.
Google will still sell you a click on the SOC 2 software terms. Here's the going rate β and where that same buyer is actually going. The search volume on these keywords is shrinking; the buying moved into the AI answer, and the answer has no bid box.
| Keyword (US) | Cost per click |
|---|---|
| soc 2 compliance software | $171 |
| soc 2 automation | $233 |
| soc 2 software | $137 |
| soc 2 compliance tool | $141 |
Google Keyword Planner (Ads), US, estimated cost per click, retrieved 2026-07-08. Top-of-page bids on soc 2 compliance software reach $214.
One click, up to $214. Microsoft Copilot + partners cites our software pages 88,402 times a month β and there's no slot to bid on.
A sponsorship is the slot. You're not renting one click at auction against every other platform; you're present, always-on, on the exact pages the answer is assembled from β for a flat quarterly fee that doesn't move with the auction.
Buy a share of the answer, never a cut of the deal.
When your platform already qualifies for a segment on buyer fit, a featured seat can move its existing shortlist entry to the top and mark it Sponsored. A segment has one sponsored position when one to four platforms qualify, and up to 2 when five or more qualify. Sponsorship does not change eligibility, recommendations, fit copy, or reviews.
Spotlight for a seat in one segment. Hub for a seat in every segment you fit. Custom to dominate the space.
A featured seat in one segment. An already-qualified platform moves to the top of that segment's shortlist, marked Sponsored.
- Fit eligibility check using the same criteria applied to every platform
- A featured seat at the top of one qualifying segment's shortlist β availability depends on how many platforms qualify, and seats are assigned first-come
- Visible Sponsored label; sponsorship cannot buy eligibility, a recommendation, fit copy, or a review verdict
- Monthly report β segment share of voice and placement clicks
Everything in Segment Spotlight, a Sponsored-first directory row on the software hub, and a featured seat in every segment you fit.
- A Sponsored-first directory row on /software/
- A featured seat in every segment you fit
- Alternative placement on incumbent review, vs, and alternatives pages where you fit β labeled, cap-one per page
- Rate lock β your rate never rises while you stay subscribed
Everything in Hub share of voice, plus a done-for-you program to build your presence in the answer.
- Everything in Hub share of voice
- Done-for-you digital PR β the earned placements that become AI's citations
- AI-visibility program across ChatGPT, Perplexity, and AI Overviews
- Co-published research that makes you the referenced name
- One partnership at a time β Peter's full focus
Each extra segment on Segment Spotlight adds a featured seat for $500/mo (billed quarterly Β· $1,500 per quarter), up to 3 more. A maxed $2,400/mo Spotlight sits $600/mo below Hub β and Hub adds a seat in every segment you fit, the whole software hub, the incumbent-page alternative slots, and a rate lock. Every tier is a flat advertising fee, billed quarterly, cancel any quarter.
Not sure yet? The AI Visibility Blueprint ($1,200) shows your baseline in the answer first, and is credited in full toward any tier.
| Segment Spotlight | Hub share of voice | Custom partnership | |
|---|---|---|---|
| Price | $900/mo | $3,000/mo | Custom |
| Featured seats | 1 (+ up to 3 more) | Every segment you fit | Every segment you fit |
| Independent fit eligibility required | β | β | β |
| Labeled Sponsored entry at the top | Your segment | Qualifying hub surfaces | Qualifying hub surfaces |
| Alternative slot on incumbent review / vs pages | β | β | Bespoke |
| Monthly share-of-voice + placement-click report | β | β | β |
| Rate lock while subscribed | β | β | β |
| Done-for-you PR, AI-visibility, brand authority | β | β | β |
| Get started | Sponsor the hub | Talk to Peter |
- Day 1 Eligibility is checked before seats activate. Only a segment that already includes your platform on buyer fit can receive a labeled Sponsored entry at the top, with a tracked brand-name link into your profile.
- Week 1 Current evidence is reconciled. Registry facts and any independent review stay independent; sponsorship does not create or soften them.
- Month 1 report First measurement lands in your inbox. Your share of voice on each segment and clicks on your placements β reconcilable against your own analytics.
- Ongoing Monthly freshness passes. We update your review for accuracy, recency, and AI-citability β you stay the source, not a stale listing.
Cancel any quarter. The AI Visibility Blueprint is credited in full toward whatever you take next.
Not ready to sponsor?
The free floor of the ladder. Put a referral agreement in place, give us tracked links, and join the vetted pool we recommend from when buyers ask us directly. Fit decides, always β and the agreement stacks with any paid tier.
Not sure where you stand in the answer yet? Start here: where your platform shows up today across ChatGPT, Perplexity, and AI Overviews for your buyers' real queries, your share of voice mapped against the platforms taking the citations you're missing, and a prioritized plan to close the gap β yours to keep, no tier required. A written report plus a 30-minute walkthrough within 7 business days. Credited in full toward any tier within 30 days.
What sponsorship buys β and what it never buys.
These pages get cited because AI reads them as independent. A sponsorship that bent a review would burn the exact thing you are paying to stand next to. So the line holds β and it holds both ways.
It never buys:
- a higher rating or score on any review,
- removal of a weakness, criticism, or caveat from a sponsored review,
- a recommendation for a scenario your platform does not actually fit,
- hidden or unlabeled placement of any kind.
We only sell a seat where your platform already qualifies on the evidence. Payment cannot add it to a segment or change which platforms qualify. The full rules are on the methodology page.
Who this is for.
A good fit:
- Compliance platforms β Vanta, Drata, Sprinto, Secureframe, and peers buying presence in the SOC 2 buying answer.
- Audit-adjacent SaaS β vendor risk, policy management, pen test, or GRC tooling our readers evaluate alongside SOC 2.
Not a fit:
- anyone who wants to pay for a better review score β not on offer at any price,
- a product with no genuine fit for SOC 2 buyers, where a scenario slot would mislead them.
Common questions.
How do you measure AI visibility?
Google and Microsoft independently measure the same visibility: this directory appearing inside AI-generated answers. Google Search Console, Generative AI performance (Search) reports property-level link impressions across Google AI Overviews + AI Mode; customer reports can separately credit page rows that name the platform. Bing Webmaster Tools, AI Performance β citation sources: Microsoft Copilots and Partners reports source citations: 190,000+ in the last 30 days, with 52% on software and platform questions. These are different measurement systems, so we label them separately and never create a combined total. Neither number is a click, signup, or revenue claim.
What does a featured seat actually mean?
A featured seat moves an already-qualified platform to the top of a segment's shortlist, marks it Sponsored, and tracks clicks on its brand-name link into the platform profile. It cannot add a platform, replace a recommendation, alter fit copy, or change a review verdict. One to four qualifying platforms support one sponsored position; five or more support up to 2, ordered first-come, while all other platforms retain their relative order.
Does sponsoring change our review or where we rank?
We write your platform's own review as part of the listing β straight: favorable where the facts earn it, honest where they don't. What sponsorship never buys is a rating you didn't earn, a real weakness hidden, a "best for" you don't actually fit, or any change to the head-to-head reviews like Vanta vs Drata. That firewall is the only reason AI cites us β and the only reason the placement is worth anything.
How is sponsorship priced?
Flat fees billed quarterly, published above: Segment Spotlight is $900/mo ($2,700 per quarter) for a featured seat in one segment, with extra seats at $500/mo ($1,500 per quarter) up to 3 more. Hub share of voice is $3,000/mo ($9,000 per quarter) for a seat in every segment you fit and the whole software hub. Both cancel any quarter. The Custom partnership is done-for-you and priced to your goals. Every tier bills on separately measured exposure, never on leads or conversions.
Do you take a cut when a buyer converts?
No. Your sponsorship is a flat quarterly fee, the same whether or not a single buyer converts. We do not take a commission, referral fee, or percentage of the buyer's contract. You pay for labeled presence in the answer, not a lead count or a sale.
What's the Custom partnership?
The done-for-you tier. Segment Spotlight and Hub put you on the source pages buyers and answer engines read; the Custom partnership is where we build the earned presence that can carry into an answer β the digital PR that earns the citations AI quotes, AI-visibility work across ChatGPT, Perplexity, and AI Overviews, and the co-published research that makes you the referenced name in your category, not just a listed one. It runs directly with Peter on an annual term, and we take on one partnership at a time β while we run yours, we run no other platform's, so the focus (and the standing) is yours alone. Priced to your goals β talk to Peter.
What exactly do we get, and how do you measure it?
A labeled Sponsored entry at the top of the /software/ directory, plus one at the top of each purchased segment where your platform already qualifies, with its brand-name link tracked into the platform profile. Profiles and reviews remain independent and follow the same evidence bar whether or not a vendor sponsors. The monthly report separates profile-entry clicks by placement from tagged outbound clicks on the profile.
What happens when we cancel?
You can cancel any quarter. Your written review stays up β it is independent analysis, part of the listing, and we do not pull an honest review because a sponsorship ended. What comes down is the paid layer: the featured seats, the sponsored badge, and the CTAs to your site. Nothing about the editorial order or the verdicts changes either way, and if you ever took the AI Visibility Blueprint, its credit still applies to whatever you take next.
Why this over more Google Ads or a listing-site placement?
Different channel, and a complement rather than a competitor. Paid search rents one click at auction β up to $214 a click on soc 2 compliance software β and it disappears the moment you stop paying. A listing site sells you a profile buyers filter past. This is presence inside the AI answer that's replacing the search β the source it's assembled from β for a flat fee that doesn't move with the auction. It doesn't compete for the same click; it's in front of the buyer before the click exists.
Can we sponsor a Vanta or Drata review page?
Yes, where your platform is a genuine alternative for that page's buyer. The placement is cap-one per page and appears as a self-contained Sponsored alternative note at a relevant decision point. It states why the product may fit, preserves a material caveat, and links to our independent review before the paid destination. It never enters a comparison table, score, ranking, or verdict. A rival can buy the same constrained placement on your review, too: you buy visibility inside the reading flow, never the conclusion. This module is included with Hub share of voice.
Own the answer.
Segment Spotlight and Hub share of voice you can start on the spot. For a done-for-you partnership, email hello@soc2auditors.org or talk to Peter β tell us your platform and goals and we reply within two business days with a proposal, or a straight no. Reach 15,000+ in-market SOC 2 buyers a month, and the AI answers they read first.
Peter Korpak, founder Β· hello@soc2auditors.org