Be the firm buyers find when they need SOC 2.

No. The matcher reads no payment field. It ranks on fit first, then profile quality among equally-fit firms. A better-fit firm always ranks ahead of a worse-fit one, paid or not, and a test fails the build if anyone breaks that rule.

Because a match isn't rank. Roughly four in five firms fit a typical brief, so fit rarely decides who lands on a shortlist. Profile completeness breaks the ties, and that's the only signal the matcher uses among equally-fit firms. A paid tier keeps your profile complete, so you surface where you fit. We promise the match — a place on the shortlist — not the position on it, and never whether the buyer contacts you.

A real company that filled out our match form asking for SOC 2 quotes. It clears our bot and spam checks, gives a real spec (industry, cloud, size, framework scope, Type 1 vs Type 2, timeline, budget), and only reaches you if your firm fits it. You get the anonymized brief; the buyer's identity stays private until they pick you. It's a real buyer whose shortlist you're on, never a scraped contact or a sold lead.

Honestly, that part is mostly on you. Conversion depends on your positioning, your offer, and how you run the scoping call and close, and we don't touch any of that. What we control is putting you on the shortlists of qualified buyers who fit, again and again. For context, one firm we've tracked closely turned about $6,000 into 31 qualified calls and 4 signed clients, across all of our channels (lists, AI answers, and routed briefs) and measured on their own sales calls. A signed Type 2 client renews for years, so even a modest close rate pays a Featured seat back many times over.

Pay-when-seen. Your card reserves the seat and your term starts at signup, but the first charge lands only on your 5th qualified-buyer exposure — if that doesn't happen in 30 days, the card is never charged. From there it's one flat quarterly fee at your founding rate (which never rises while you stay subscribed), cancel any quarter, and every month is 5+ fitting shortlists or that month is free. No cut of your audit work, no per-lead charge. Checkout runs on Stripe, and every charge comes with an invoice and receipt for your books.

You don't need to — that's the point of how billing works. Card down today, we build everything and put you in the matching now, and you're not charged until 5 qualified buyers have actually seen your quote. We can't price on closed deals even if we wanted to: a fee contingent on won engagements is a contingent referral arrangement that would jeopardize your AICPA independence on attest work. Pay-when-seen bills on advertising delivery, never on outcomes — that protects you, not just us.

Yes, because it's advertising, not a referral. You buy placement at a flat fee; we take no part of your audit fee and charge nothing contingent on whether a buyer hires you. Firms sometimes offer to share the economics, a percentage of the engagements that come through here. We always decline, and not only for our own positioning: a contingent fee tied to attest work would put your independence at risk, so declining protects you. That is exactly what a success-based fee threatens, which is why we don't have one. For the most conservative QC policy, the one-line disclosure above covers it.

Never. The flat advertising fee is the entire arrangement. No percentage, no per-lead fee, no per-intro fee, no per-deal fee. What you bill your client is between you and your client.

Featured is capped at 3 firms per niche. Verticals are the capped slots; geographies are modifiers on top. If your niche is full, we'll add you to the waitlist and tell you where the line stands. Visible has no seat-math cap on its visibility work, and the free profile is always open and still appears in every brief you fit.

Usually, and you can check before paying. Every brief carries region and budget, so the wall above shows you the actual mix rather than a blended average. A seat is scoped to your niches, and geographies are modifiers on those niches, so a Canadian or UK firm buys exposure where its buyers are. The independence logic reads the same outside the AICPA: CPA Canada and the other codes treat contingent referral fees the same way, and the one-line disclosure above works for any reviewer. And if you want the denominator first, email us your niche and we'll show you the brief counts for your segment before you pay anything.

Visible is the being-found engine: the AI-quotable profile, the directory spotlight, citation tracking, and the market-intelligence brief — $750/mo, cancel any quarter. Featured is everything in Visible (for up to 3 niches) plus buyers delivered: autoquote puts your standing quote in every fitting buyer's first batch, you're named on the decision surfaces, and the 5-shortlist guarantee is in writing. The delta isn't more visibility — it's a different category. One signed Type 2 client is worth $60,000–$150,000 over its life; the seat competes with that, not with the Visible tier.

A written report plus a 30-minute walkthrough, within 7 business days: where your firm shows up today across ChatGPT, Perplexity, and AI Overviews for your buyers' actual queries; your citation-source and entity footprint mapped against the winning firms in your niche; a profile-gap analysis against the firms taking the citations you're losing; and a prioritized build plan you can execute yourself — no tier purchase required. If you upgrade to any tier within 30 days, the $1,200 is credited in full.

It's a reference to a page on this directory inside an AI assistant's answer, counted with Bing Webmaster Tools, AI Performance — citation sources: Microsoft Copilots and Partners: 150,000 AI citations in the last 30 days. We report it exactly as the source labels it and never blend it with search impressions. It's a floor, not a ceiling: Microsoft Copilot + partners is the only engine that publishes a citation count, so it's the only one we can verify. ChatGPT, Perplexity, Gemini, and Claude almost certainly cite us more, but they share no data. Crawler traffic is a separate signal (Cloudflare AI Crawl Control logs about ~124,000 AI-crawler requests a month) and we never present crawls as citations.